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Barcelona Turisme Convention Bureau

La Roca Village
  • La Roca Village
Barcelona has a long-standing tradition in business tourism. Its rich cultural offering, along with a host of other attractions, makes the city a unique destination. Barcelona is an attractive and dynamic Mediterranean city, and has become a favourite destination for incentive trips.

La Roca Village is just 40 minutes from Barcelona’s city centre – strategically located between the capital (the Mediterranean’s most popular city location) and the coastal towns of the Costa Brava.

The Village is an inspired interpretation of a traditional Catalan town, complete with colourful enamel sculptures, Gaudí-inspired architecture and balconies emblazoned with flowers. The charming open-air setting surrounded by nature is made all the more enticing with beautiful restaurant terraces and five-star hospitality services for group bookings and events. Plus, in line with applicable health and safety guidelines, La Roca Village has implemented a series of new Shopping Protocols, designed to put guests’ safety and well-being first and provide a relaxing shopping experience.

There is no other event experience that offers access to so many international brands in one place. The Village is home to more than 140 boutiques from international and Spanish brands, offering savings of up to 60% on the recommended retail price – all-year round.

A range of events take place at La Roca Village throughout the year including large- and small-scale incentives, automotive events, and branded hospitality events focused on showcasing luxury brands and offering exclusive benefits to the attendees. Each event can be tailored to suit the needs of you and your guests.

The La Roca Village Lounge – a centrally located VIP space – makes the ideal base from which to host your bespoke shopping experience. It is also available as a multi-use location for meetings, hospitality programmes, digital events (hybrid, virtual, webinar, live streaming, etc.) and more.

Incorporate a visit to the city of Barcelona and other nearby cultural attractions into your group and event bookings to add a touch of Spain to your programme.